Drug companies wine and dine family physicians
A Star investigation into the fancy dinners pharmaceutical companies fund as education for Canadian family physicians.
Francine Lemire, executive director of the College of Family Physicians of Canada, said the organization is taking an “evolutionary approach” to address issues surrounding its relationship with the drug industry.
A three-course dinner was served to the doctors assembled to hear the presentation in the restaurant’s private dining room.
After the plates were cleared, the speaker, a general practitioner with a specialty in chronic pain, wrapped up his lecture and slide show.
While discussing effective drugs for lower back pain that is moderate but persistent, he zeroed in: The best medication for that is Cymbalta.
Cymbalta is a prescription drug made by Eli Lilly — the company that organized the event, paid for the wine and food, and paid the doctor giving the talk……..